To become the trusted business partners of international distributors and manufacturers, and offer the high-quality products to the hands of targeted consumers and partners under Naturel brand names
•    We actively develop and introduce high quality herbal-based pharma-cosmetics to the world
•    We excel the Herbal Extracts business in Vietnam, and provide solutions to the consumer needs based on the traditional herbal recipes plus the highest modern technology

•    To actively market high quality Vietnamese Products to the world under the Naturel Brand name and others, including OEM opportunities from partners’ Brands.
•    To connect Vietnam’s high quality manufacturers and its new markets leveraging on the distribution networks both international and domestics.
•    To redirect consumers with the world’s new trends of herbal-based products

Naturel focus on its three pillars of Values to bring its products to consumers: